SOV Tracker is a SaaS platform that measures your brand's Share of Voice across AI search engines like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. It provides a score from 0-100 and actionable GEO recommendations.

What is Share of Voice in AI search?

Share of Voice (SOV) in AI search measures how often and prominently your brand is mentioned in AI-generated responses. When users ask AI chatbots questions related to your industry, SOV tracks whether your brand appears in those answers.

What is GEO (Generative Engine Optimization)?

GEO is the practice of optimizing your digital presence to improve visibility in AI-generated responses. Unlike traditional SEO which focuses on search engine rankings, GEO focuses on being mentioned and recommended by AI chatbots.

Which AI platforms does SOV Tracker scan?

SOV Tracker scans 5 major AI platforms: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, and Google AI Overviews.

How much does SOV Tracker cost?

SOV Tracker offers a free plan with 1 scan/month. Paid plans start at $89/month (Starter), $199/month (Pro), and $449/month (Agency) with increasing scan limits, keywords, and features.

GEO vs SEO: What's Different and Why Both Matter in 2026

The search landscape has split in two. Traditional search engines still matter, but AI-powered search is rapidly growing. This has given rise to a new discipline: GEO (Generative Engine Optimization) — the AI-era counterpart to traditional SEO.

What is SEO?

SEO (Search Engine Optimization) focuses on ranking your website high in Google, Bing, and other traditional search engine results. It involves keyword optimization, backlink building, technical performance, and content strategy to appear on page one of search results.

What is GEO?

GEO (Generative Engine Optimization) focuses on getting your brand mentioned and recommended in AI-generated responses. When someone asks ChatGPT, Claude, Gemini, or Perplexity a question, GEO ensures your brand appears in the answer.

Key Differences

| Aspect | SEO | GEO | |--------|-----|-----| | Target Platform | Google, Bing | ChatGPT, Claude, Gemini, Perplexity | | Success Metric | SERP ranking | AI Share of Voice (SOV) score | | Content Focus | Keywords, backlinks | Entity authority, citations | | Optimization | Meta tags, page speed | Schema markup, structured data | | Result Format | 10 blue links | One curated answer | | Time to Results | 3-6 months | Ongoing optimization |

Why Both Matter

SEO Still Drives Traffic

Google still processes billions of searches daily. Ignoring SEO means losing a massive traffic source. Your website needs to rank well in traditional search.

GEO Captures the New Wave

AI search is growing exponentially. Users increasingly prefer asking AI for recommendations over scrolling through search results. Brands invisible to AI are losing customers they don't even know about.

They Complement Each Other

Good SEO practices (quality content, structured data, authoritative backlinks) also help with GEO. AI platforms often cite websites that rank well in traditional search. Building both creates a compounding effect.

How to Implement GEO

Track your AI visibility using tools like SOV Tracker to measure your current SOV score
Follow GEO prescriptions — prioritized action plans to improve AI mentions
Build entity authority through Wikipedia, LinkedIn, and industry directories
Create AI-friendly content with clear structure, comprehensive coverage, and authoritative sourcing
Monitor competitors using competitor intelligence to benchmark your progress

Getting Started

The first step is understanding where you stand. Check your AI visibility for free and get your SOV score across ChatGPT and Gemini in 30 seconds.

Start your GEO journey at sovtracker.com