Budget AI search monitoring vs the measure–fix–prove loop
Last updated: 2026-07-16
The difference in one sentence: Otterly.AI is a budget-friendly AI search monitoring tool (from $29/month) that tells you how often AI engines mention your brand, while SOV Tracker is an AI visibility platform (permanent free plan; paid from $89/month) that measures your AI Share of Voice and then helps you fix it — with a Verified AI Business Card, an llms.txt + schema.org generator, a site audit with ready-to-use drafts, and a shareable AI Visibility Scorecard that proves the improvement.
If all you need is affordable mention tracking across many prompts, Otterly is a solid, established choice. If you want one tool that closes the measure → fix → prove loop — or you work in the Turkish market, where SOV Tracker is built TR-first — SOV Tracker is the better fit.
| Feature | SOV Tracker | Otterly.AI |
|---|---|---|
| Starting price | Free plan; paid from $89/mo | $29/mo (Lite, 15 prompts) |
| Free option | Permanent free plan | Free trial only |
| AI engines included | 5 on every plan: ChatGPT, Claude, Gemini, Perplexity, AI Overviews | 4 base: ChatGPT, AI Overviews, Perplexity, Copilot; Gemini, AI Mode and Claude are paid add-ons |
| Claude tracking | Included in every plan | Paid add-on ($29–439/mo depending on plan) |
| Citation tracking | Yes | Yes |
| Verified AI Business Card (entity store) | Yes — field-level verification with trust score | No |
| llms.txt + schema.org generator | Yes — generated from your verified card | No |
| Shareable AI Visibility Scorecard | Yes — public 0–100 score page | No |
| Site audit with actionable drafts | Yes — prioritized fixes + AI-generated drafts | No |
| API access | API on Pro and above | API & MCP on Standard and above |
| Plan tier | SOV Tracker | Otterly.AI |
|---|---|---|
| Free | $0 — 1 scan/mo, 2 keywords, 5 engines | — (free trial only) |
| Entry | Starter $89/mo — 50 scans, 10 keywords, 3 competitors | Lite $29/mo — 15 prompts, 4 engines |
| Mid | Pro $199/mo — 200 scans, 50 keywords, API access | Standard $189/mo — 100 prompts, API & MCP |
| Top | Agency $449/mo — 1,000 scans, white-label, multi-workspace | Premium $489/mo — 400 prompts |
Otterly prices are from otterly.ai/pricing as of 2026-07-16; engine add-ons (Gemini, Google AI Mode, Claude) cost extra per plan, and extra prompts are $99 per 100. SOV Tracker prices include all 5 engines on every plan.
Otterly.AI is a good, honest monitoring tool at a great entry price. SOV Tracker costs more at entry ($89 vs $29) but includes a $0 free plan, ships all 5 engines with no add-on fees, and is the only one of the two that also fixes and proves your AI visibility instead of just reporting it.
Most tools in this category measure your AI visibility. SOV Tracker closes the full measure → fix → prove loop: it scans 5 AI platforms, publishes verified brand facts as llms.txt + schema.org from your AI Business Card, and documents the improvement with a shareable scorecard.
At the entry level, yes: Otterly's Lite plan is $29/month versus SOV Tracker's Starter at $89/month. But SOV Tracker has a permanent free plan ($0), and at comparable volume the gap closes: Otterly Standard is $189/month for 100 prompts, while SOV Tracker Pro is $199/month for 200 scans with all 5 engines included. On Otterly, tracking Claude costs an extra $29–439/month depending on plan.
Otterly focuses on monitoring. SOV Tracker also ships a correction layer: a Verified AI Business Card (a versioned, field-verified record of your brand), automatic llms.txt and schema.org generation from that card, a site audit with prioritized fixes and AI-generated drafts, and a public AI Visibility Scorecard you can share to prove improvement.
Otterly's base plans track 4 engines (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot) and can reach more with paid add-ons (Gemini, Google AI Mode, Claude). SOV Tracker tracks 5 engines on every plan — ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews — with no add-on fees. Pick Otterly if Copilot tracking is critical; pick SOV Tracker if you want Claude and Gemini without extra cost.
SOV Tracker is built TR-first: a full Turkish interface, Turkish prompt sets and a Turkish-language shareable scorecard, alongside full English support. If your customers ask ChatGPT questions in Turkish, your tracking prompts should be Turkish too.
Free scan across ChatGPT, Claude, Gemini, Perplexity and AI Overviews. No credit card required.
Competitor information is compiled from public pricing pages and third-party reviews as of the date above and may change. If you spot something outdated, email hello@sovtracker.com and we'll fix it.