SOV Tracker vs Profound
Profound's brand pricing now shows a free 7-day Trial (50 prompts, 3 engines) and custom Enterprise with up to 9 engines. Compare it with SOV Tracker's public $89–449 plans.
The short answer
Profound is an enterprise-led AI search platform. As of 6 October 2026, its official brand pricing page shows two options: a free Trial (50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews, no API or exports) and a custom-priced Enterprise plan with up to nine Answer Engines, daily tracking, API access and SSO/SAML. SOV Tracker is self-serve with public prices, starting free and bundling its five supported engines on every paid plan.
Choose Profound when its enterprise stack (AI Marketer agents, up to nine engines, multiple regions, SSO/SAML, dedicated support) justifies a demo-led custom contract. Choose SOV Tracker when you want public, predictable pricing, a permanent free plan and a measure → fix → prove workflow built for SMBs and agencies.
Feature comparison
| Feature | SOV Tracker | Profound |
|---|---|---|
| Target segment | SMBs & agencies, self-serve | Enterprise-led; brand pricing shows a free Trial and custom Enterprise |
| Public pricing | $0 / $89 / $199 / $449 per month, publicly listed | No public paid brand tier shown; Enterprise is custom (demo) |
| Free option | Permanent free plan | Free 7-day Trial: 50 prompts run daily; no permanent free tier shown |
| AI engines | 5: ChatGPT, Claude, Gemini, Perplexity, AI Overviews | Trial: ChatGPT, Gemini, AI Overviews; Enterprise: up to 9 Answer Engines |
| Prompt-volume data (Conversation Explorer) | No | Yes — Prompt Volumes are listed in the pricing matrix |
| Agent Analytics (AI crawler insights) | No | Yes — Agent Analytics is listed in the pricing matrix |
| Publish-ready schema.org + optional llms.txt output | Generated from business-confirmed data; the customer reviews and publishes it on their own site | No equivalent business-confirmed facts publishing workflow shown |
| Shareable evidence scorecard | Yes — SOV, Discovery, Recommendation, Citation, Sentiment, Prominence and Accuracy stay separate; no generic /100 composite | No equivalent public prospect scorecard found on the verified pricing page |
| Actionable recommendations | Yes — Site Readiness with prioritized fixes + AI drafts | Yes — AI Marketer agents and Opportunities |
| Compliance | Not yet SOC 2 certified | Enterprise lists SSO/SAML + SOC 2 compliance |
| Languages | English + Turkish (TR-first depth) | Trial: 1 language, 1 region; Enterprise: custom |
Where Profound is stronger
- A broader enterprise stack with up to nine Answer Engines on Enterprise.
- AI Marketer agents, Prompt Volumes and Agent Analytics are integrated into the product.
- Enterprise adds custom languages and regions, SSO/SAML, SOC 2 and dedicated support options.
- A no-cost 7-day Trial with daily tracking on three engines lets teams test before a demo.
Where SOV Tracker is stronger
- Permanent Free Discovery acquisition scan: ChatGPT, five automatically generated non-branded questions, no continuous monitoring.
- All five supported engines are bundled on paid plans; Priority questions get a daily ChatGPT + Google AI Overviews pulse and the full set is measured weekly.
- Brand Facts card keeps field-level business facts versioned and produces publish-ready schema.org plus optional llms.txt output for the customer to publish.
- Shareable evidence keeps SOV, Discovery, Recommendation, Citation, Sentiment, Prominence and Brand Accuracy separate instead of manufacturing one /100 composite.
- Full Turkish and English product surfaces for teams measuring both markets.
Pricing comparison
| Plan tier | SOV Tracker | Profound |
|---|---|---|
| Free | Free $0 — ChatGPT, 5 non-branded questions, 1 scan per business every 30 days; no continuous monitoring | Trial — free for 7 days: 50 prompts daily, ChatGPT + Gemini + AI Overviews |
| Entry | Starter $89/mo — 50 tracked questions, 10 Priority; weekly full five-engine measurement | No public paid entry tier shown on the brand pricing page |
| Mid | Pro $199/mo — 120 tracked questions, 25 Priority; weekly full five-engine measurement | No public mid tier shown on the brand pricing page |
| Top | Agency $449/mo — 300 pooled tracked questions, 50 Priority; weekly full five-engine measurement | Enterprise — custom pricing, up to 9 Answer Engines, API, SSO/SAML |
Free uses ChatGPT only. Every paid SOV Tracker plan includes ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews; no per-engine add-on is required for those five engines.
Verified on Profound's official pricing page (brand tab) on 2026-10-06. The page shows a free Trial and custom Enterprise; the $99 Starter and $399 Growth tiers listed on 2026-09-05 are no longer shown. A separate agency track exists; its prices were not shown in the page text we verified.
The bottom line
Profound's brand pricing is demo-led again: after the 7-day Trial, Enterprise is custom and no public paid brand tier is shown. Its enterprise breadth is a real strength. SOV Tracker differentiates on publicly listed $89–449 plans, a permanent free plan and the brand-facts/fix/proof workflow.
SOV Tracker connects a limited Free ChatGPT Discovery baseline and paid five-engine tracking to business-confirmed data, prioritized GEO actions, publish-ready schema.org/optional llms.txt output and shareable evidence. The customer publishes generated machine-readable output on their own site, and the product does not collapse visibility into one generic /100 score.
Frequently asked questions
Is Profound worth it for a small business?
Small businesses can try Profound free for 7 days (50 prompts, three engines), but its brand pricing page shows no public paid tier after the trial; ongoing use goes through a custom Enterprise contract. SOV Tracker starts free and Starter is $89/month, publicly listed.
How much does Profound cost?
Profound's official brand pricing page currently shows a free 7-day Trial and a custom-priced Enterprise plan. No public monthly brand price was shown on 2026-10-06.
What does Profound have that SOV Tracker doesn't?
Profound's Enterprise matrix lists up to nine Answer Engines, custom languages and regions, AI Marketer agents, Prompt Volumes, Agent Analytics, API access, SSO/SAML and dedicated support. Those are genuine advantages when required.
What does SOV Tracker have that Profound doesn't?
SOV Tracker has public prices and a permanent free plan, bundles its five supported engines on paid plans, and adds a Brand Facts card, schema.org + optional llms.txt output, corrective Site Readiness actions and shareable scorecards.
Can I use both?
They overlap on AI visibility monitoring but serve different depths. Most SMBs will choose one primary workflow while enterprise teams may value Profound's broader stack.
Other comparisons
- SOV Tracker vs Otterly.AI Otterly.AI starts at $29/mo with a 7-day, 50-prompt free trial and four base engines. Compare current prompts, add-ons, API/MCP and pricing with SOV Tracker.
- SOV Tracker vs Peec AI Peec AI starts at $95/mo with 50 prompts, daily tracking, unlimited users and a choice of 3 models. Compare current pricing and coverage with SOV Tracker's fix-and-prove layer.
Competitor information is compiled from public pricing pages and third-party reviews as of the date above and may change. If you spot something outdated, email hello@sovtracker.com and we'll fix it.
Start with a non-branded Discovery baseline
The Free Scan uses five automatically generated non-branded ChatGPT questions and does not produce competitor-relative SOV. Paid plans add configured competitors, tracked questions and synchronized five-engine measurement.