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AI Visibility (GEO) Foundations

Learn how AI assistants mention brands, how to measure that honestly, and what to do with the result.

  • 7 modules
  • 21 lessons
  • 3 h 45 min
  • Lessons need no account
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Sample

This certificate is issued by SOV Tracker to the named person for completing the SOV Tracker Academy course and passing its exam. It is not an accredited or government-recognised qualification and has not been endorsed by any educational, governmental or accreditation body.

Sample certificate — fictional name

Curriculum

  1. M1

    How AI Assistants Build Answers

    Tell training data apart from live search; see why the 5 engines answer differently

    1. 1.1 Training Data and Live Search, the Two Sources of an Answer
    2. 1.2 Why the Five Engines Give Different Answers
    3. 1.3 How AI Picks Its Sources
    3 lessons · 30 min
  2. M2

    Measuring Visibility

    Tell “not measured”, “no AI answer” and “0%” apart; calculate SOV from representative data

    1. 2.1 What Share of Voice Is and How to Calculate It
    2. 2.2 Branded vs Non-Branded Questions and Discovery Visibility
    3. 2.3 Not Measured, No AI Answer, Refused and 0%
    4. 2.4 Why One Answer Misleads: Mentions, Prominence and Citations
    4 lessons · 40 min
  3. M3

    The Source Economy

    Classify the source types behind an answer

    1. 3.1 The Sources Behind AI Answers
    2. 3.2 Classifying the Sources in an Answer and Finding Your Own Site
    3. 3.3 Showing Up Honestly in Third-Party Sources
    3 lessons · 35 min
  4. M4

    Site Readiness

    Check AI crawler access; know that site readiness is not SOV

    1. 4.1 Auditing AI Crawler Access in robots.txt
    2. 4.2 Server-Readable Content and Structured Data
    3. 4.3 Proven Advice vs Hype, and Reading Site Readiness Correctly
    3 lessons · 35 min
  5. M5

    Brand Facts and Content

    Find inconsistent brand facts; draft a Q&A page

    1. 5.1 Consistent Brand Facts: The Same Name, Address and Price Everywhere
    2. 5.2 Finding Inconsistent Brand Facts
    3. 5.3 Drafting a Q&A Page and Writing Honest Comparison Pages
    3 lessons · 35 min
  6. M6

    Competitor Analysis and Reporting

    Pick direct competitors; explain why a trend isn't comparable once the competitor or question set changes

    1. 6.1 Choosing Direct Competitors: The Four Boxes
    2. 6.2 Reading Week-to-Week Trends
    3. 6.3 Reporting: An Honest Summary for a Stakeholder
    3 lessons · 30 min
  7. M7

    Practice: Read a Scorecard

    Know the headline number is Discovery Visibility, not SOV; derive one priority action

    1. 7.1 Reading a Representative Scorecard
    2. 7.2 Turning a Scorecard into One Priority Action
    2 lessons · 20 min

Total: 7 modules · 21 lessons · 3 h 45 min of lessons · All 21 lessons are live.