The Shift from Google to AI Search
Over 100 million people now use ChatGPT every week. Perplexity is growing as an AI-native search engine. Google itself has launched AI Overviews that appear above traditional search results. The way people discover products, services, and brands is fundamentally changing.
What is AI Visibility?
AI Visibility refers to how often and prominently your brand is mentioned in AI-generated responses. When someone asks ChatGPT 'What is the best CRM for small businesses?' — does your brand appear? In what position? Is it recommended positively?
Why It Matters
- AI chatbots typically mention only 3-5 brands per response, compared to 10+ links on a Google results page
- AI recommendations carry higher trust than search results — users perceive them as curated expert advice
- Being mentioned by AI has a direct impact on brand consideration and purchase decisions
How to Measure AI Visibility
This is where Share of Voice (SOV) comes in. SOV is a metric that quantifies your brand's presence in AI responses. SOV Tracker automates this by querying 5 major AI platforms with your industry keywords and analyzing how your brand appears in each response.
Platforms SOV Tracker Monitors:
What Can You Do About It?
Generative Engine Optimization (GEO) is the practice of optimizing your digital presence to improve visibility in AI-generated responses. Think of it as SEO, but for AI chatbots instead of Google.