SOV Tracker vs Profound
Enterprise AEO leadership vs a self-serve measure–fix–prove tool
The short answer
Profound now has public self-serve pricing alongside Enterprise: Starter is $99/month billed yearly with 50 prompts and ChatGPT tracking; Growth is $399/month billed yearly with 100 prompts and three Answer Engines; Enterprise is custom with up to nine Answer Engines, multiple companies and SSO/SAML. SOV Tracker serves a lower-cost self-serve/agency workflow, starting free and adding verified brand facts, corrective actions and shareable proof around its five-engine monitoring.
Choose Profound when its broader enterprise stack, Agents credits, multi-company support, SSO/SAML or up-to-nine-engine Enterprise coverage justifies the spend. Choose SOV Tracker when you want permanent-free entry, five bundled paid engines and a measure → fix → prove workflow built for SMBs and agencies.
Feature comparison
| Feature | SOV Tracker | Profound |
|---|---|---|
| Target segment | SMBs & agencies, self-serve | Small companies through enterprise; Starter/Growth self-serve plus custom Enterprise |
| Public pricing | $0 / $89 / $199 / $449 per month, publicly listed | $99/mo Starter and $399/mo Growth (billed yearly); Enterprise custom |
| Free option | Permanent free plan | Growth shows a 'Try for free' path; no permanent free tier shown |
| AI engines | 5: ChatGPT, Claude, Gemini, Perplexity, AI Overviews | Starter: ChatGPT only; Growth: 3 Answer Engines; Enterprise: up to 9 |
| Prompt-volume data (Conversation Explorer) | No | Yes — Prompt Volumes / Conversation Explorer capabilities |
| Agent Analytics (AI crawler insights) | No | Yes — Agent Analytics is listed in the current product/pricing matrix |
| Verified AI Business Card + llms.txt/schema publish | Yes | No equivalent field-verified business-card publishing workflow shown |
| Shareable AI Visibility Scorecard | Yes — public 0–100 score page | No equivalent public 0–100 prospect scorecard found on the verified pricing page |
| Actionable recommendations | Yes — site audit with prioritized fixes + AI drafts | Yes — content optimization and recommendation capabilities |
| Compliance | Not yet SOC 2 certified | Enterprise lists SSO/SAML + SOC2 compliance |
| Languages | English + Turkish (TR-first depth) | Enterprise provides broader engine/company scope; language/region limits vary by plan |
Where Profound is stronger
- A broader enterprise stack with up to nine Answer Engines on Enterprise.
- Prompt-volume intelligence, Agents credits and Agent Analytics are integrated into the product stack.
- Enterprise supports multiple companies, SSO/SAML and dedicated Slack support.
- Public Starter and Growth tiers make evaluation easier than the old demo-only model.
Where SOV Tracker is stronger
- Permanent free plan and self-serve onboarding at a lower paid entry point.
- Verified AI Business Card with schema.org + optional llms.txt outputs from checked brand facts.
- Shareable before/after visibility scorecards for proof and prospecting.
- Turkish-first product depth: TR interface, prompt sets and scorecards.
- Predictable SMB/agency pricing: $89–449/month, publicly listed.
Pricing comparison
| Plan tier | SOV Tracker | Profound |
|---|---|---|
| Free | $0 — 4 scans/mo, 3 keywords, ChatGPT only | No permanent free tier shown; Growth offers a 'Try for free' path |
| Entry | Starter $89/mo — 35 scans, 50 keywords, 10 competitors | Starter $99/mo billed yearly — 50 prompts, ChatGPT, 100 Agents credits/mo |
| Mid | Pro $199/mo — 35 scans, 150 keywords, 25 competitors, API access | Growth $399/mo billed yearly — 100 prompts, 3 Answer Engines, 400 Agents credits/mo |
| Top | Agency $449/mo — 35 scans, 300 keywords, 50 competitors, multi-workspace | Enterprise — custom pricing, up to 9 Answer Engines, multiple companies, SSO/SAML |
Free includes ChatGPT only. Every paid SOV Tracker plan includes all 5 AI engines — ChatGPT, Claude, Gemini, Perplexity and AI Overviews — with no per-engine add-on fees.
Verified on Profound's official pricing page on 2026-09-05. Starter is $99/month billed yearly and Growth is $399/month billed yearly; both show two months free with annual billing. Enterprise is custom. These replace the old third-party-price and 'no public pricing' claims.
The bottom line
The old 'no public pricing, demo-only' framing is no longer accurate. Profound publishes $99 Starter and $399 Growth self-serve tiers alongside custom Enterprise. Its enterprise breadth remains a clear strength; SOV Tracker differentiates on permanent-free entry, predictable $89–449 paid plans and the verified-facts/fix/proof workflow.
Most tools in this category measure your AI visibility. SOV Tracker closes the full measure → fix → prove loop: it scans 5 AI platforms, publishes verified brand facts as llms.txt + schema.org from your AI Business Card, and documents the improvement with a shareable scorecard.
Frequently asked questions
Is Profound worth it for a small business?
Profound now has a $99/month Starter tier billed yearly, so it is no longer accurate to describe the whole product as enterprise-only or demo-only. Small teams should compare the 50-prompt, ChatGPT-only Starter scope with their needs; SOV Tracker starts free and Starter is $89/month.
How much does Profound cost?
Profound's official pricing page currently lists Starter at $99/month billed yearly and Growth at $399/month billed yearly. Enterprise is custom. Older third-party ranges have been removed from this comparison.
What does Profound have that SOV Tracker doesn't?
Profound's current pricing matrix shows broader enterprise capabilities: up to nine Answer Engines, multiple companies, SSO/SAML, dedicated Slack support, Agents credits and Agent Analytics. Those are genuine advantages when required.
What does SOV Tracker have that Profound doesn't?
SOV Tracker has a permanent free plan, bundles its five supported engines on paid plans, and adds a Verified AI Business Card, schema.org + optional llms.txt output, corrective site-audit actions and shareable scorecards.
Can I use both?
They overlap on AI visibility monitoring but serve different depths. Most SMBs will choose one primary workflow while enterprise teams may value Profound's broader stack.
Other comparisons
- SOV Tracker vs Otterly.AIBudget AI search monitoring vs the measure–fix–prove loop
- SOV Tracker vs Peec AIPolished AI search analytics vs the measure–fix–prove loop
Competitor information is compiled from public pricing pages and third-party reviews as of the date above and may change. If you spot something outdated, email hello@sovtracker.com and we'll fix it.
See your AI visibility score in 2 minutes
Free live ChatGPT visibility scan. No credit card required.