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Technical Audit

Site Readiness

Before you can improve your AI visibility, you need to know if your website is even accessible to AI platforms. Site Readiness checks the technical foundations that determine whether AI crawlers can find, understand, and cite your content. From Schema.org markup to robots.txt configuration, entity signals to citation quality, we examine everything that affects how AI models perceive your site.

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What We Check

Our comprehensive audit covers the four critical pillars of AI readiness. Each area affects whether AI crawlers can access, read and correctly attribute your site; none of them guarantees that AI platforms will recommend your brand.

Schema.org Structured Data

Schema markup is the language that helps AI platforms and search engines understand what your website is about. Our audit checks for the presence and correctness of critical schema types including Organization, WebSite, FAQ, Product, Article, and BreadcrumbList. We verify that your JSON-LD is properly formatted, contains all required properties, and accurately represents your brand entity. Structured data is one readiness signal among several: it makes your brand entity easier to identify, but on its own it neither guarantees nor prevents a mention in AI answers.

AI Bot Accessibility (robots.txt)

Our audit reads your robots.txt with the same rule the product report uses and classifies every AI crawler by purpose. Blocking search or on-demand fetch crawlers (OAI-SearchBot, Claude-SearchBot, Claude-User, PerplexityBot, Googlebot) can keep your pages out of AI answers, so it is reported as an issue. Google-Extended is reported as an issue as well: Google bundles the training and Gemini grounding opt-out into a single token; opting out of training can also remove your visibility in Gemini answers — this is a trade-off. Blocking training-only crawlers (GPTBot, ClaudeBot, CCBot) affects model training, not live AI answers, and can be a deliberate business decision, so it is shown as information, not as a problem. For ChatGPT-User and Perplexity-User, the providers state these bots may not follow robots.txt, so a block there is also shown as information. We also flag rules that close your whole site or everything except the homepage for these crawlers.

Entity Signals & Brand Consistency

AI models build understanding of brands through entity recognition. Our audit evaluates how consistently your brand entity is presented across your website, including name consistency, description alignment, logo availability, and sameAs links to authoritative profiles (LinkedIn, Wikipedia, Crunchbase, etc.). We check whether your brand name, description, and key attributes are presented identically across all pages, because inconsistency confuses AI models and dilutes your entity signal strength.

Citation Quality & Authority Signals

AI platforms evaluate the authority of sources before citing them in responses. Our audit assesses the quality signals that influence whether AI models consider your site authoritative, including external citation patterns, author expertise signals (E-E-A-T), content depth and comprehensiveness, and whether your content matches the format that AI models prefer to reference. We also check for proper attribution, outbound links to authoritative sources, and the overall trust signals that make your content citation-worthy.

Sample Audit Report

Here is an example of what your AI readiness audit report looks like. Each item is categorized as passed, failed, warning or information.

Site Readiness report example-brand.com
  • Organization Schema detected on homepage
  • OAI-SearchBot access allowed in robots.txt
  • FAQ Schema missing on product pages
  • ClaudeBot (training crawler) blocked in robots.txt: information only, does not affect AI answers
  • Brand name inconsistency found across 3 pages
  • Sitemap.xml accessible and valid
  • Author E-E-A-T signals could be improved
  • sameAs links present for 4 authoritative profiles
AI Site Readiness checklist 4 passed · 3 issues · 1 info · 0 not measured

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Is your site AI-ready?

Every paid plan includes one full Site Readiness analysis a month, with actionable recommendations for the technical issues blocking your AI visibility; further analyses use credits. Start with the free scan to see where you stand.

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